Essential Details for SEO Processes and Training
With search engine optimization you try (higher) to get higher in Google by making adjustments to your website. Google assesses your website based on technology, content, relevance and user-friendliness. For this reason, it is important to have the correct text, images and format. In addition, a fast mobile-friendly site like vimeo.com/foogleseo is important to be ranked high by Google.
How does it work?
Google and other search engines use hundreds of ranking factors. These factors all play a role in determining the position of your website on certain search terms. Some important ranking factors are:
Content: Use of qualitative text of the correct length, divided into titles and sections with the correct search terms.
Structure: A user-friendly website in the field of menus, layout, URLs, links and offering a sitemap.
Technology: A fast, secure website that works for all devices and contains no errors.
Authority: A website with many relevant links from other websites (backlinks) and a long-standing domain name.
Google will determine your website position based on these ranking factors. The trick is to think from the wishes of the visitor in order to be able to connect to this.
Tools
Different types of tools can be used for search engine optimization. Generally, it is necessary to be able to take measurements, Google Analytics can be used for this, and Google Analytics measures the traffic on your website. The Google Search console must also be used; this tool measures how well your website scores in the search engine results.
In addition to tools for taking measurements, tools such as keyword analysis or backlink monitor can be used to gain more knowledge and gain insight.
Benefits
- The only costs are the commitment to make adjustments.
- Once a good position has been obtained, this can yield a lot.
- It is possible to contribute to the findability with limited knowledge.
Search engine advertising
You can also advertise in search engines such as Google. If you want to advertise in the search engine you have to pay per visitor (pay per click). You place yourself on the first page of Google by placing relevant ads and bid higher than the competitor.
Tools
Because in the Netherlands almost only Google is used (90% +), other search engines are negligible. Google Adwords must be used for advertising on Google.
How does it work?
Google Adwords is used for creating advertisements, where you can determine what the advertisements look like. Note: when you plan to advertise it is important to think carefully about the complete flow from advertisement to purchase. It is therefore important to also make good landing pages and to look at the conversion ratio and call-to-actions.
Google Adwords uses a bidding mechanism. That way you can determine yourself how much you want to lose per click, with a maximum amount. in short: there are enough options to keep a grip on your expenses.
Benefits
- Immediate result.
- Keep your amount and expenses under control.
Possibility to switch on and off, this is especially useful when there is a need for extra work or not.